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There are 300 pairs of tidal shoes at home, the most expensive pair is 50,000! College students earn more than 10,000 yuan a month by "stir-fried shoes". Recently, Modern Express reporters came into close contact with two Nanjing "stir-fried shoes" celebrities. One is Answer 824, a sneaker blogger who has nearly 160,000 fans on short-video platforms. Another College student, Oreo, earned more than 10,000 yuan a month by stirring shoes and earned his own tuition fees. (Modern Express)

How does it feel to have more than 300 pairs of wet shoes?

Why can the shoes of 2000 yuan fry up to 50,000 yuan?

Why do some brands line up overnight when they launch new products?

Nowadays, some young people are interested in shoes.

Turn to an investment.

There is even a sentence in the shoelace.

"Stir-frying stocks is better than shoes".

Recently, Modern Express reporters came into close contact with two Nanjing "stir-fried shoes" celebrities. One is Answer 824, a sneaker blogger who has nearly 160,000 fans on short-video platforms. Another College student, Oreo, earned more than 10,000 yuan a month by stirring shoes and earned his own tuition fees.

First: Answer 824, a footwear blogger with 160,000 fans

Family "grand occasion": more than 300 pairs of tide shoes

"I have been transforming into a short video of sneakers since October 2017. Now I have two identities, one is the reseller of sneakers, the other is the producer of the short video." Answer 824 introduced the upcoming brand of trendy shoes in live video, and predicted the development of the market price of shoes, which will become the reference opinions of fans to "grab" shoes next.

Answer 824 told reporters that he now has about 300 pairs of tidal shoes in his hands, and his short video platform is similar to a consignment platform for sneakers. Because he knows the culture of sneakers well and knows every pair of shoes well, he has a high "credibility" in the shoelaces. Some people send him the shoes they start with, and then he sells them again. "Every pair of shoes can earn hundreds of fees from it." Answer 824 told reporters that the shoes he sells every month are not fixed, sometimes more, sometimes less, and at most, hundreds of pairs can be sold in a month.

It is worth mentioning that Answer 824 is from Nanjing. On August 15, a reporter came to his home to interview him. He took reporters to his study where he usually broadcasted live. He could see 40 pairs of trendy shoes in the study, some in brand-new shoeboxes and some in cabinets. "Shoe boxes are very important. Generally, if the shoe boxes are broken, the shoes will be worthless." More than 200 pairs of shoes were placed in the living room and three rooms in the attic, many of which were his "treasures".

The number of shoes bought overnight in a queue abroad has now risen to 50,000.

For example, Nike Air yeezy 2, which he started in 2012, has raised the price of the shoes from 2,000 yuan in the past to 50,000 yuan now. He said the shoes were his first officially fired shoes. He was studying at a university in Spain and traveled with friends from Madrid to Barcelona to buy the shoes. Barcelona's shoe sales take the "first come, first served" model, "we arrived the afternoon before the sale, a whole line of one day and one night". Finally, he bought two pairs, one for himself and the other for sale, earning more than 7,000 yuan.

2019 is Answer 824's 15th year of contact with footwear culture. In 2004, because he liked NBA basketball players, he came into contact with foreign footwear culture. He would buy some footwear in the mall for himself. In his third year of high school, he began to sell shoes at the earliest time. "Buy some limited styles, and then introduce some powerful people to sell shoes through classmates." However, the third year of senior high school is a very important year for his studies, so he did not sell shoes for very long. Due to the pressure of school and parents, he stopped selling shoes. In 2010, Answer 824 went to Madrid, Spain, to attend university. Under the influence of the global shoe culture, he began to embark on the road of officially stir-frying shoes. Answer 824 told reporters that because of stir-frying shoes, his last year of school abroad, hundreds of thousands of living expenses are out of his own.

Answer 824 calls himself the "lucky man" of the sneaker culture. With the development of economy and market segmentation, the previously unknown footwear culture has gradually attracted the attention and love of young people, and their own well-known footwear culture through the form of short video transmission, just become a platform for young people to get information.

Second: college students who are fascinated by fried shoes

The first time I fried shoes, I earned 2,000 yuan. Most of the time I spent on fried shoes.

Olio, a university student in Nanjing, is one of the fans of Answer 824 live broadcasting platform. He told reporters that he often watches Answer 824 live broadcasting. At the same time, he is also a shoemaker in the shoelace. In early September 2018, Olio first fried shoes offline. He picked up a pair of shoes worth 1299 yuan. Within a week, he changed his shoes for more than 3000 yuan, and earned 2000 yuan.

He said that although buying shoes and selling shoes is only a matter of a moment, the whole process takes a lot of energy and time. Line-up shop lottery needs to be queued, "queuing outside the mall for 12 hours, from 10 p.m. the previous night to 10 a.m. the next day when the mall opens, go to the toilet at night and walk away, people will be queued in front of themselves." The shop draws lots on a first come, first served basis. If they are in the back, they may not be able to draw lots, and they will not have the chance to buy shoes. Online lottery is no exception. In Olio's micro-letters, there are dozens of micro-groups about fried shoes. "Every day, we need to read the news from each micro-group to find out which shoes are worth buying." So he spent most of his life frying shoes.

Make money on one's own ability and pay tuition fees on one's own after ten thousand monthly incomes

"I'm different from Answer 824. He's quite mature in making fried shoes." Olio said that in his dozens of micro-messaging group chats, most of them are college students. They only have tens of thousands or tens of thousands of costs in their hands. Generally, they do not "tune shoes", but only follow the more profitable styles to make a difference. He told reporters that he can earn more than 10,000 yuan a month by frying shoes, which can meet his tuition and living expenses.

"It's all about making money on your own." He told reporters that both parents accept their own fried shoes, "Do not do illegal and criminal things, with their ability to earn money what does not support it?" Olio said that in the past year's shoe-frying process, more important than making money is to learn knowledge that can not be learned in books. First, contact people of all kinds to improve their ability to identify people; second, understand the basic knowledge of investment, trading and trading, and improve their ability in practice. Talking about the plan after graduation, Olio said he would still find a job and regard fried shoes as his sideline.

Small tips of shoemakers: caution in investment

From Answer 824 to Oreo, more and more young people are joining the stir-fried shoelaces. However, stir-frying shoes is also an investment, investment is risky.

Answer 824 said that because the manufacturer controls the number of shoes, making shoes scarce, thereby preserving value. When a manufacturer replicates a shoe, then the price of the shoe will come down, or a pair of shoes was scarce before, suddenly meet the replenishment price will come down. If you choose to fry shoes, you should pay attention to many aspects of information, not blindly follow. At the same time, he also encountered fake shoes when buying shoes, and fake shoes made more and more true. In this regard, he also gave suggestions: "Do not buy shoes cheaply, go to the regular platform to buy, or find people who trust to buy. Never listen to people who say that relatives work in a shoe factory and take out shoes from the factory. This kind of thing is true, but the probability is very small.

Oreo said that he had also encountered difficulties in stockpiling shoes, not all shoes are worth stockpiling. Ten pairs of shoes were once set up, but none of them were sold in half a year. This is undoubtedly a great blow to him who is still a college student. Therefore, he should be cautious in investing.